Media Kit 2024 – Wood Magazine
Wood magazine presents Finnish wood architecture and construction. It promotes the correct and high-level use of wood products in construction and interior design. The magazine is published three times a year and it has a history dating back 42 years. Year 2024 the first and third issues will be published as printed magazines and the summer issue will be published as digital magazine. Wood Magazine is published by Finnish Timber Council called Puuinfo ltd.
A great way to reach construction decision-makers
Printed Wood Magazine has 9,000 subscribers:
- Architects 31 %
- Interior designers 8 %
- Structural engineers 22 %
- Builders and Developers 20 %
- Municipal decision makers and public authorities 14 %
- Wood products industry 2 %
- Others 1 %
- International subscribers 2 %
The printed edition of the magazine has more than 20,000 readers: (each issue is read by more than two persons). Wood magazine is in both in Finnish and in English.
Wood Magazine is distributed electronically as digital magazine
Newsletter distribution has over 15,000 building professionals: in Finland 14,000 and internationally 1,000.
Read the previous issues here.
Publishing timetable 2024 and themes
| Issue | Published | Booking date | Material date | Themes* |
| 1/2024 printed and online issue | 29 February | 31 January | 3 February | Public buildings |
| 2/2024 online issue | 31 May | 20 May | 2 May | Detached houses and leisure construction |
| 3/2024 printed and online issue | 17 October | 31 August | 5 September | Block of flats, large scale buildings |
Advertisements
Advertisement sizes and prices for printed issues
| Size | Size mm* | Price € |
| 2/1 pages | 430 x 280 mm | 3.330 € |
| 1/1 page | 215 x 280 mm | 1.990 € |
| 1/2 page horizontal | 215 x 137 mm | 1.450 € |
| 1/2 page vertical | 105 x 280 mm | 1.450 € |
| 1/4 page vertical | 88 x 120 mm | 790 € |
| 2nd and 3rd cover | 215 x 280 mm | 2.390 € |
| Back cover | 215 x 245 mm | 3.050 € |
| Advertorial | Two pages / One page | 3.500 € / 2.150 € |
*(+ 3 mm margin for cutting)
Advertisement sizes and prices for digital issues
| Placement in the article | Size | Price € |
| At the beginning of the article (after ingress) | 100% page width | 850 € |
| In the middle of the article | 50 % page width (square) 33 % page width (vertical) | 550 € |
| At the end of the article | 100% page width | 400 € |
Increases for fixed positions +20%. Prices are exclusive of VAT. Possible cancellations must be done in writing. Advertisements cancelled after booking date are charged for 40% of the price. The arvertisements are also published in the web magazine – linking directly to your website!
Promote your product with an advertorial!
Advertorials are advertisements produced and laid out in the form of an article, which follows the editorial criteria of Wood magazine in terms of layout and content.
If necessary, we will edit the final text from the raw text and hires images provided by the client. The final text length of the two page long advertorial is about 2,500 characters and one page about 1,500 characters.
A discount of -10 % on the prices of advertisements for Puuinfo members and partners!
Contact information:
Saarsalo Oy
maria.turppa@saarsalo.fi